Hello there readers! You are here because you want all about Google indexing for your website. To start of, we would like to explain the meaning of web indexing. According to definition provided by Google, ‘web indexing or Internet indexing refers to various methods for indexing contents of a website or of the Internet as a whole.’
- What is web spider?
Next you need to know the what is known as a web spider or web crawler. No we are not referring to our friendly neighborhood hero, Spiderman. (We wish he could help you with this.) A web crawler is an Internet bot (bot is short of robot) which browses the www (world wide web) for the sole purpose of indexing.
- What is Google webmaster tools?
Then, you will be learning on how to use Google webmaster tool to submit your site or page. We want to explain why you should use Google webmaster tool in addition to the Google Analytics. The first reason is because it generates various data that will help you launch a great SEO (Search Engine Optimization) campaign. These two works hand in hand if you want to increase more profits for your company. Analytics tells you who is coming to your website as well as what they are reading. This is valuable because from here, you are able to cater to this group of people and know what topic will increase traffic for your site. Webmaster helps you to view your site as Google does, thus pointing out problems that need to be resolve with the crawl, code or links.
- Thing you need to know.
Five things that you need to pay attention while using the Google webmaster tool are search queries, traffic patterns, keyword insights, authorship statistics and site speed metrics. The first section which is the search queries shows current and average keyword rankings and the CTR (Click through rate) for each keyword. If you want to find out the changes, click the “With Change” to see how your SEO campaign is going on. Besides that, the traffic patterns well you guessed it, tells you the amount of people ‘stuck’ at that. But for this case, it is totally different from those traffic jams. It provides the average position for individual pages on your site, including blog posts. From here, you can see which content is the best and which one is the worst. A suggestion for you is if you notice that top topics are those that are widely disputed or are striking, you should provide more of those.
- Identify the best keyword to use.
Try to use the widely searched keywords to grab the attention of new clients. You can do this by making use of the keyword insights. Look at the contents that are viewed the most or least to attract even more customers by using this tool. The more relevant the keywords are to the content, the better traffic you will receive. An advantage of using Google webmaster tool is it’s ability to show you data that goes beyond your site. You can find the authorship statistics when you toggle to the Labs section. It serves as a guide so that you can produce similar topics that will no doubt be well received.
- Boost your website performance.
The last one is the site speed metrics. It is very important as we love pages or websites that load fast. Think about this way, if you are really excited and you want to buy something from a particular website, would you remain there if the page takes forever to load? The answer is no. Therefore, this helps you to determine your website’s loading speed. Anything below 500 milliseconds is acceptable. If it is more, it will make the client restless and impatient. Other than that, if you want to promote your service or product in a particular place, you should be able to do so by applying what you learn so far. In a nutshell, make use of Google webmaster tool.
- Submit your sitemap.
The steps in submitting your sitemap by Google webmaster tool are pretty straight forward. On your webmaster homepage select your site. Then in the left sidebar, click site configuration and Sitemaps. After that, click the add/test Sitemap button in the top right corner. Enter /system/feeds/sitemap into the text box that appears. Lastly, click submit Sitemap.
- Submit all website versions.
Moving on, you can submit all versions of your websites whether it is a www or a non-www version. If you choose to want to submit both types then you must register for both versions with wmt (word meaning test). www is usually treated as an optional add on since it is possible for example.com and www.example.com to have different owners. It is simple and takes 30 seconds to this. If both forms are on the same server and you’ve got a redirect in place, it saves your time so you do not need to upload a fresh verification file. After 30 seconds, you may want to check on it to make sure it isn’t picking up links by itself as well as the information or content of your site remains the same. We hope you are now well equipped with the skills that you need to do Google indexing for your website.
In website hosting there are many terms used which you should understand. What is website hosting? This may be the first question that you are asking yourself at the moment. Website hosting is a service that provides space on the internet where you will upload files for other people to surf and see what you have posted online. The website hosting services are provided by companies that have powerful computers. The powerful computers also known as web servers store the files for your website on computers that can transfer it to other computers when people will be searching for content on your website. After someone types your website address on his computer that is internet enabled, the servers will transfer the files that you have uploaded on the servers very fast to the computers of those who are serving. This leads to your website seen by many people from different parts of the world. A single website hosting company can have servers that can serve millions of websites all over the world.
- What is shared hosting?
This is a hosting plan where a single server is used to serve many users. In shared hosting plan each user is allocated his specific disk space, email accounts, monthly traffic, ftp accounts and database. It has advantages such as sharing resources on servers such as RAM, Apache server, CPU, MySQL and email server. This is beneficial to companies that offer website hosting Services. It enables the companies to save on resources because they can share the services in meeting the needs of many webmasters.
On the other hand, it will limit users of the amount of disc space, the amount of traffic that they can access on a certain period of time and bandwidth. In case you will like to start a website that will receive a lot for traffic, then going for shared hosting will disadvantage you. Before you decide on a certain shared hosting plan, you should take time and asses the limitations which you will have. In case you will be allocated less disc space than you require, then you should think of looking for other plans that will best satisfy you.
- What is domain registration?
A domain name will be used to identify one or more IP addresses. The process of domain registration involves registering a domain name. Domain names will end with extensions such as .com, .net, .org, .info, .Us, .biz, .mob, .pro, .name, .tv among others.
- What is an email account?
An email account is a virtual address where you will receive and send email messages. The email account is usually provided by an email account provider. It contains information such as your email account provider, your username, email settings and password. For you to be identified to a certain email account, you should always remember your password. This is necessary because each time you will like to log into your email account you will have to provide a password. There are many email account providers, it is upon you to decide on one who will meet your needs well. You will have to use an email account for you to register in most of the online accounts. For example, you will have to provide your email address for you to register a domain name as well as when hosting your website.
- What is Ftp service?
File Transfer Protocol is a service used to transfer files between computes on a network. You can use FTP to transfer files between an account and a desk top, between computer accounts or just use it to access online software archives. For you to transfer files using FTP, you will have to make several attempts in in accessing software from online software archives. This is due to the fact that most FTP sites are overloaded most of the time.
- How to use FTP?
You can decide to use Graphical FTP clients, the clients make it easy for you to transfer files from computer accounts by just dragging them between windows. You will have to drag the file icons between the windows, this makes it easy for you to transfer files or software from software archives online. For you to transfer the files, you will have to provide your username and password. You will also have to specify the ftp host.
You should ensure you have a comprehensive FAQ page that will lead customers to getting their burning questions well answered. Through use of a FAQ page, you will easily portray an image of being competent in your field of specialisation. In case you are offering professional services online, the way you will have arranged the FAQ page will lead people to trusting you for the services or they just look for other places where they can access the services. The language which you use in the page should be the right language that your customers like to use. This is necessary for you to make them feel you are responding to their burning questions directly. Here are tips which you can employ for you to write an amazing FAQ page:
- Research questions that your customers ask frequently.
The purpose of the FAQ page is to address questions that your customers keep on asking frequently. For you to get the FAQ page serve its sole purpose well, you should ensure you carry out enough research which will enable you come up with a list of frequently asked questions. After you develop the list, you should list the questions down and answer them in a professional way. Each question you should address it in different ways so that customers who will read will get complete answers to what they wanted to know about your organisation.
- Focus the question on customers.
The purpose of the page is to address questions that customers will be asking. For you to make the page engaging to the customers, you should use language that will address the customers directly. This will make them feel you are addressing a question which may be disturbing them. To make the page more visible, you should use the right formatting and font. If possible, you should leave a line between each question so that those who will be reading will know where each question and answer ends.
- Make the page easy for scanning.
For the page to be more readable, you should create questions and answers which those who will be reading will easily scan through and understand what you will be telling them. In most of the times, those who will be searching for certain questions in your FAQ page will like to spend the shortest time on the page. This makes it necessary for you to develop the page while keeping in mind those who will be scanning through it for them to access information.
- Use your customers’ language.
The way customers and business owners’ talk will sound differently. For you to make the page more engaging to customers, you should write it in a language at resonates with the language that the customers use. In case you discover the customers are fond of using a certain slang, then be ready to use it in your FAQ page so that you will suit their language.
- Add a search option.
You may have a long list of FAQ, for you to make it easy for different customers to locate certain pages which they may be searching for, you should try and write the page and beside it you should add a search option. This will make it easy because after perusing through your page and the customers fail to locate a certain question at once, they can enter search terms in the search option for them to be taken directly to where the question has been addressed. This will lead the customers to accessing more out of the page which will make them trust your services.
- Organize the questions and answers well.
In your FAQ page, each question should be written followed by an answer. In case there are different categories of questions which you have answered, you should ensure each question has been answered in its section. A page that has been organised well will lead those who will be searching for content on your website to easily locate what they may have been searching for.
- Avoid marketing on your FAQ page.
The page should deal with questions that are raised by your customers more often. You should avoid introducing marketing texts in the page, this is simply because the page will end up appearing as a marketing tool rather than a FAQ page. You should also try and be concise when approaching different questions.
MySQL or Structured Query Language is even today one of the most popular software that is very helpful when there is a need to add, manage and access contents in a database. There are many reasons why it continues to be so much sought after. This is because of its proven track record, reliability, flexibility and ease with which it can be used. However, in this article we will try and have a look at MySQL for beginners and the various things that one should know as a beginner.
- The importance of database.
Whenever one needs to have some meaningful output using the computer it is very important that there should be a creation of database or there should be information which could be used for working on the desired output. Database is nothing but information that is stored in a computer which can be accessed and retrieved when needed. Database is stored in computer in the form of fields. Many fields become a record and when we have a collection of records than it becomes a table. It is therefore very important to understand this basic concept before we delve further into My SQL.
- Why SQL is used?
SQL is considered to be one the most effective and time tested tools for retrieving and accessing data. It is something akin to retrieving information that could be stored in a filing cabinet. However, unlike the manual environment the extraction and access of information from a database should be fast and accurate. Towards this objective it has been proven over and over again that SQL is considered the best option. It is a platform that is used by other software applications whenever there is a need to access and use data and that too within a few seconds. Hence it is very important to understand the importance of SQL as one of the best options whenever there is a need to extract and retrieve data.
- How is SQL administered?
All software will not work on their own and there should be intervention and administration. It is therefore important to have a tool that will help manage and administer programs like SQL. One such option is phpmyadmin tool. This is very extensively used because it is able to manage and administer various types of SQL applications such as Drizzle and Maria B. Whenever there is a need to do some repetitive and common tasks it has been found that phpmyadmin tool is very useful. It has been around for many years now and it has won several awards as one of the best tools when it comes to administering and managing MySQL effectively.
- A few more useful pieces of information.
There are a few more reasons why SQL is considered as one of the base programs. It has the full support and backing of ANSI-American National Standards Institute. ANSI has laid down some guidelines when it comes to using SQL. Hence customers find it comfortable when choosing SQL from many other RDBMS systems. The reasons why MySQL continue to be so much in demand are because of various attributes:
- It is very fast and very reliable for any type of application however complex it might be.
- The command line is very powerful and easy to master even for beginners.
- It is very useful when it comes to indexing.
- It also supports binary figures.
- Changes to table structures can be made in SQL even when the server is running.
- It has a very robust and dependable code which has been tried and tested with many compilers.
- The language that is used for writing SQL is C and C++ which continues to be in demand even today.
- It supports almost around 20 different platforms making it very versatile when compared to other RDBMS options.
- Most corporate database applications are managed using MySQL.
Hence there hardly is any doubt that SQL database is one of the most trusted and proven database management systems that has been in use for various decades now. While new technologies are coming up it will be quite some time before any suitable alternative to SQL is found by software and hardware wizards. It is also very cost effective and offers excellent value for money to its customers.
Website design is not a static, but an ever changing process. If your website sucks, you need to make some changes. For a business, it’s important to keep making changes to the website on a regular basis. If your business website has been the same for a long time, it’s probably time for a website makeover. However, you can’t just redesign your website without focusing on certain important aspects. Before we move on to what should be covered in the makeover, there are the basic qualities you should consider in the web design.
- Folder structure.
- Proper navigation.
- Internal linking structure.
- Easy coding.
- Appropriate page download time.
- Naming conventions.
- URL generation.
- Responsive web design.
The number of people using mobile devices has significantly increased. According to a recent study, over 45% adults in America use a smartphone, and more than 30% use a tablet. Smartphone shipments have completely outpaced regular mobile phones. The tablet industry is also growing at a rapid rate.
If you check the website’s traffic, you will be shocked to see how many visitors reach the webpage through mobile devices like smartphones and tablets. Due to this, it’s important to switch to a responsive website design.
- Focus on conversion optimized web design.
During the website makeover process, it’s important to focus on search engine optimization and conversion rates. The website should generate more leads, and improve your conversion rate. The business needs to focus on a conversion optimized web design to attract more customers.
- Focus on improving the corporate image.
Your website represents the level of professionalism your business believes in. It’s important to focus on a website makeover to improve your corporate image. In fact, you need to include certain elements into the website design to make sure your corporate image improves in the eyes of the visitor.
- Professional, clutter free design.
The design of a business website needs to be professional and clutter free. The design should not be filled with scrolling galleries, vibrant graphics or too flashy looking elements. There’s no need to spend a lot of money on the website. You just need a web design that does not confuse visitors.
- Good looking header banner.
If you’re running a service based business, this becomes even more important. You should add a professional header banner for a great first impression. This can help you stand apart from the competition. It’s not always necessary to include a logo. However, if you plan to use your business logo, make sure it’s placed at the top with the company name.
- User friendly navigation.
With user friendly navigation, your website will be unable to give positive results. Poor navigation always leads to a higher bounce rate. You need to make sure users are able to easily browse through your website without any lags. The interface should be easy to understand and use.
The layout of your website will play an important role. If you run a store offering physical products, they should be properly listed on the web pages with detailed descriptions. Similarly, if you offer services, you should highlight their benefits. You should also include a tab for your blog. Once again, it’s important to use a responsive layout to make sure people are able to access your website on multiple devices.
It’s important to understand that your website needs to be updated on a regular basis. In the modern business age, a website makeover is no more a luxury. It has become a necessity because of changing industry trends, advancements in technology and rapid developments in the field of website design. Just make sure you hire professionals for the job to provide you with best returns on your investment. If your website sucks, you definitely need some changes.