Every site’s biggest nightmare is a sudden overnight drop in traffic, with no obvious reason. The first thought that often comes to mind is that your site has been penalized by Google, thus losing its first page ranking. This can be the case, or the cause can be something else. Before you start panicking, check whether one of the following issues could have caused the drop.
- Search engine issues.
A problem with your site’s search engine ranking is one of the most common causes of a huge website traffic drop. If a huge chunk of your visitors comes through search engine results, then you will experience a huge drop if your ranking is negatively affected.
There are many reasons why a site ranking can drop. The most common ones are:
- Penalization. If you breach one of Google’s policies, e.g. duplicate content, you risk being penalized. This means having your site’s rank dropped without warning.
- Poor SEO. Maintaining proper search engine optimization is essential in keeping your rank in the right place. Lack of SEO or a poor SEO strategy can cause a rapid drop in website traffic.
- Algorithmic changes. After Google updates its search engine algorithms, there is usually uproar as numerous sites take a hit. New changes to search engine algorithms can impact your site’s ranking negatively.
Start by identifying the specific reason why your site ranking has been affected. If it is a penalization, Google will often notify you through Webmaster Tools. Poor SEO and algorithmic impact are much harder to diagnose and rectify.
- Website issues.
The problem could also be with your website. For example, if your website is not mobile friendly, you are going to keep on losing huge numbers in terms of traffic. More and more people are going online through mobile devices.
You may also have an issue with site speed. This can either because by website design and features or a problem with the site’s host server. If the problem is on your site, check that things like pictures, animations and ads are not slowing down your website’s loading speed and thus turning away visitors. You may also want to check that visitors are not getting an error every time they try to access the website. There could be a server downtime you are not aware of.
- Content and quality issues.
When talking about websites, it is often said that content is king. That is because it is. Content is the whole reason the internet exists. In creating and maintaining a website, having quality, useful and relevant content is a major priority.
Every now and then however, you might lose track of the kind of content you should be serving up to your visitors. If you post low quality content that is not relevant to them, your visitors will not come back. Within a short time, you will notice a drop in site traffic.
Poor quality content can also get you penalized by Google, which can then negatively impact your search engine ranking.
- Your competition is getting ahead of you.
The fight between similar businesses for traffic is often tough. If you slack for even a moment, your competitors will scoop up most of your traffic. In other cases, they could simply be doing something great. For instance, if they have better SEO it means higher ranking for them and lower ranking for you. This automatically translates into lower traffic. They could also be doing better in social media and content marketing.
Experts recommend that you scout your competition every once in a while. Check out what techniques they are using and see if there is an area where you could get on par or even go ahead of them.
- A virus attack or hack
A hack attack on your website may not be so obvious. It can cause an increase in spammy links causing a lower search engine ranking. In other cases it can be huge and dramatic, causing visitors to turn away from your site. A virus attack can also cause a huge traffic drop. If your website is flagged as a security risk, you can expect lower traffic.
By implementing strict and effective security measures such as strong passwords, you can deter most hacking and virus attacks.
A drop in website traffic is bad news. It however does not mean the end of your website. If you are having trouble isolating the root problem, some expert help can get things back to normal. Remember to put preventive measures in place to avoid a repeat of the problem.
While many site owners and webmasters do not give a lot of importance to choosing their hosting provider, the truth is that going with the right web host for your needs is crucial if you want to thrive in your niche and have success online. Choosing the wrong hosting platform may have negative consequences for your business, including but not limited to loss of revenue, negative SEO ranking and an increased number of security breaches.
Because web hosting is so important, we have decided to compare three of the biggest web hosting platforms: Justhost (JH), Hostgator (HG) and Siteground (SG). Here is all you need to know about choosing your new web hosting company.
- Service uptime
Perhaps the most important aspect you need to take into consideration when selecting a hosting company is the uptime it offers. Uptime is the time your website is operational and can be accessed by visitors and potential customers. All three hosting platforms guarantee an uptime of 99.99%. Regardless of the plan you choose, you get the same guarantee by all three hosting providers.
According to several studies conducted along the years, Hostgator had no downtime during long periods of time, days or even weeks. On the other hand, Justhost and Siteground were only up for about 99% – 99.9% daily. We could say that the winner of the uptime contest is Hostgator, but the rest are not too far behind.
- Web hosting speed
All three hosting platforms have taken all necessary steps to optimize page loading time. On Hostgator, the average loading time of a webpage is 1.25 seconds, while on Siteground it may exceed 1.5 seconds in certain days. JH has an average loading time of 1.4 seconds.
When it comes to choosing a hosting platform, the first thing almost all site owners look at is pricing. This doesn’t mean that pricing is the most important criterion to consider when selecting a web hosting platform. However, it is the most important factor for some users. Here are the offers of each one of these big web hosting platforms.
Just-Host has three main plans:
$5.99$2.95 per month: includes 1 website, 100 GB space, 100 email accounts and 25 sub domains.
- Plus: $9.49 per month: unlimited websites, website space, email accounts and subdomains.
- Business Pro: $19.99: unlimited everything plus 1 dedicated IP, domain privacy, site back up, 2 Spam Experts and many other features.
Siteground has also three main plans:
$9.95$3.95 per month: 10 GB space, 1 website, unlimited emails.
- Crowbig: $7.95: 20 GB space, multiple websites, premium security, one year free SSL certificate for eCommerce businesses, premium security.
- Gogeek: $14.95: 30 GB space, professional tools, PCI compliance for eStores, special server setup, additional bonuses.
Hostgator has three plans:
$7.16$3.96 per month: single domain, unlimited disk space, shared SSL certificate, unlimited bandwidth.
- Baby: $6.36 per month: unlimited everything.
- Business plan: $10.36: unlimited everything, free private SSL & IP, toll free number.
While Siteground offers a wide variety of services specially made for large business owners, JH and HG focus mainly on small business owners or blog owners. All three platforms offer a 30 days money back guarantee.
- Ease of use
Each website is unique and has its own features. Siteground is extremely easy to navigate and comes with comprehensive offers. On the other hand, Hostgator website is quite complex and offers a lot of information. Most people might prefer the reliability offered by the Justhost website, which offers a simple white-red design with simple buttons and no customized CSS.
However, once you have selected a plan and placed an order, the most important thing that remains is the customer support experience provided by each hosting platform.
- Customer support
Due to the increased number of customers in the last years, Hostgator is somewhat behind Siteground and Justhost when it comes to customer support. You can wait for up to 24 hours before someone answers your ticket. On the other hand, Siteground and Justhost have well-implemented customer support systems that include live chat, telephone support, email support, ticket system, and the list goes on.
Justhost and Siteground both offer excellent customer support. However, Hostgator is slowly catching up.
- The verdict
All three web hosting platforms are among the top web hosting services available today. However, each one is slightly better than the others in certain aspect. For instance, while Justhost is the cheapest, Siteground offers the best customer support. Justhost also has a very easy to navigate website, with a fast loading time. On the other time, Hostgator looks more professional and comes with unique features for small business owners. Siteground, on its part, offers a lot of services for advanced users, including Joomla hosting, WordPress hosting, dedicated servers and reseller hosting.
While having targeted visitors coming to your website is important, even more important is converting them into sales. Increasing web traffic is typically an expensive and time consuming task. You need to among others provide quality content, use keywords effectively and build quality back links. As such, you want to make sure that you’re converting each & every visitor to your site. Well, this obviously requires some work but the good thing is that it’s possible. Here are a few tactics you can use.
- Target high paying keywords.
At its most basic, high paying keywords refer to keywords that typically cost significant amounts of money to purchase but often result in more traffic and conversions. The increased traffic promises more sales if you get the other elements right. To get the most out of high paying keywords, you should investigate what your competitors are using and see what can work for you. You should also use variations and attributes, steer clear of competitive keywords and test different keywords.
- Better content.
It’s the high time you start posting high quality content as frequently as you can. By doing so, you’ll not only keep viewers for longer on your site but you will also please the search engines. Make sure the content is absolutely unique, interesting and valuable. Purpose to consistently generate useful stuff that sparks genuine interest amongst your potential customers. At the same time, try to find a balance in what you post so that it educates and also markets you.
- Better website design.
To convert your high traffic into sales, it’s important for your web design to be top notch. This simply means taking care of all the aspects that play a crucial role for your website. As a rule of thumb, your pages should not only be loading faster, but also be easy to navigate. No one wants to wait for a slow page to load. They might skip to another one or leave your website altogether. Other aspects you should pay attention to include use of colors, white space, navigation bars, titles and headers. Above all, make sure your site looks professional and attractive. The first impression is very important.
- Revised ads positions.
When used properly, ads have been proven to be effective in increasing traffic and in turn conversions. People searching for your targeted keywords/keyword phrases will see them near the top on the search results pages and could click on them. But it’s also wise to play around with their positioning from time to time! Even if the ads are providing the expected profitability, you should try to land in higher positions especially if you still have a budget to spare. This will ensure you get as much traffic as possible.
- Call to action (CTA).
If you’re serious about making more sales, then you need to have an effective call to action on your website. Very few websites, if any, generate a good amount of sales or leads without a strong CTA. The reason is that visitors need to be convinced, enticed, engaged and directed through a conversion path. Here are a few steps to help you create a good call to action:
- Think of why you do what you do,
- Try out different offers,
- Decide where to place it on your website.
Your CTA should ideally be short and precise. It should also be simple and easy to notice when one is on your business website.
- Newsletter and subscription.
Email newsletters are some of the most powerful tools for turning visitors into customers. This is because they tend to address the two key aspects of conversion – engaging the audience with useful information and keeping your business at the back of their mind. When writing a newsletter, be sure to include a personal introduction about you and your business. Remember to offer high value content and show consistency as well.
Build a mailing list these days is pretty easy and there are several ways you can do. One is via subscription option where your viewers will sign up with their emails to receive updates and other information.
- Coupon code for discount.
Can you offer your customers a 5 percent discount? This tactic can be effective for both first-time and repeat buyers on your website. New visitors will be attracted to make their first purchase while regular ones will always be on the lookout for your next offers. There’s nothing as good as knowing that you can get an item you want at a lesser price. While still at it, make sure that your viewers know you’re offering the coupon code the moment they come to your website. You should also make it as easy as possible for them to grab and use it.
Turning your visitors into sales is not as difficult as it may seem. By keeping in mind a couple of things, you can be able to realize more sales, conversions and, ultimately, revenue.
Hello there readers! You are here because you want all about Google indexing for your website. To start of, we would like to explain the meaning of web indexing. According to definition provided by Google, ‘web indexing or Internet indexing refers to various methods for indexing contents of a website or of the Internet as a whole.’
- What is web spider?
Next you need to know the what is known as a web spider or web crawler. No we are not referring to our friendly neighborhood hero, Spiderman. (We wish he could help you with this.) A web crawler is an Internet bot (bot is short of robot) which browses the www (world wide web) for the sole purpose of indexing.
- What is Google webmaster tools?
Then, you will be learning on how to use Google webmaster tool to submit your site or page. We want to explain why you should use Google webmaster tool in addition to the Google Analytics. The first reason is because it generates various data that will help you launch a great SEO (Search Engine Optimization) campaign. These two works hand in hand if you want to increase more profits for your company. Analytics tells you who is coming to your website as well as what they are reading. This is valuable because from here, you are able to cater to this group of people and know what topic will increase traffic for your site. Webmaster helps you to view your site as Google does, thus pointing out problems that need to be resolve with the crawl, code or links.
- Thing you need to know.
Five things that you need to pay attention while using the Google webmaster tool are search queries, traffic patterns, keyword insights, authorship statistics and site speed metrics. The first section which is the search queries shows current and average keyword rankings and the CTR (Click through rate) for each keyword. If you want to find out the changes, click the “With Change” to see how your SEO campaign is going on. Besides that, the traffic patterns well you guessed it, tells you the amount of people ‘stuck’ at that. But for this case, it is totally different from those traffic jams. It provides the average position for individual pages on your site, including blog posts. From here, you can see which content is the best and which one is the worst. A suggestion for you is if you notice that top topics are those that are widely disputed or are striking, you should provide more of those.
- Identify the best keyword to use.
Try to use the widely searched keywords to grab the attention of new clients. You can do this by making use of the keyword insights. Look at the contents that are viewed the most or least to attract even more customers by using this tool. The more relevant the keywords are to the content, the better traffic you will receive. An advantage of using Google webmaster tool is it’s ability to show you data that goes beyond your site. You can find the authorship statistics when you toggle to the Labs section. It serves as a guide so that you can produce similar topics that will no doubt be well received.
- Boost your website performance.
The last one is the site speed metrics. It is very important as we love pages or websites that load fast. Think about this way, if you are really excited and you want to buy something from a particular website, would you remain there if the page takes forever to load? The answer is no. Therefore, this helps you to determine your website’s loading speed. Anything below 500 milliseconds is acceptable. If it is more, it will make the client restless and impatient. Other than that, if you want to promote your service or product in a particular place, you should be able to do so by applying what you learn so far. In a nutshell, make use of Google webmaster tool.
- Submit your sitemap.
The steps in submitting your sitemap by Google webmaster tool are pretty straight forward. On your webmaster homepage select your site. Then in the left sidebar, click site configuration and Sitemaps. After that, click the add/test Sitemap button in the top right corner. Enter /system/feeds/sitemap into the text box that appears. Lastly, click submit Sitemap.
- Submit all website versions.
Moving on, you can submit all versions of your websites whether it is a www or a non-www version. If you choose to want to submit both types then you must register for both versions with wmt (word meaning test). www is usually treated as an optional add on since it is possible for example.com and www.example.com to have different owners. It is simple and takes 30 seconds to this. If both forms are on the same server and you’ve got a redirect in place, it saves your time so you do not need to upload a fresh verification file. After 30 seconds, you may want to check on it to make sure it isn’t picking up links by itself as well as the information or content of your site remains the same. We hope you are now well equipped with the skills that you need to do Google indexing for your website.